What is Social Media?

Social Media Marketing, or SMM, is the utilization of social media platforms to:

  • Increase brand awareness, traffic, and promote a company’s products and services.
  • Great way to reach out and engage with existing or potential customers
  • Compile data from the provided analytics.

Why is Social Media Important?

  • Build brand awareness
  • Reach out and interact with new or existing customers
  • Connect with the audience on a regular basis
  • Promote your business whilst engaging with customers.

What Role Does Public Relations Play in Social Media?

Both Public Relations and Social Media Marketing have similar roles:

  • Build recognition and maintain a level of trust between the company and their clients
  • Reach out to a wider audience, with easier accessibility.
  • Create a narrative for a brand and build trust
  • Shape the audience’s view of company values.
  • Play a vital role in influencing sales, recognition, and engagement.

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